Skuology · The Invisible Second Sale method
The five upsells your store should be running, mapped to your actual products
(ten minutes, two rounds of questions - no call, no audit)
Complete strategy in under 10 minutes, product page, cart, post-purchase, no agency required
★★★★★
The same upsell strategies behind
Tabs, Spacegoods and 90+ other stores
Instant access · 7-day refund, no questions
90+
Stores rebuilt
$100M+
Revenue tracked
$45 → $73
One store's AOV
+$16k/mo
From one offer
0
Extra traffic needed
How it started
I spent six years optimising the wrong half
For about six years I did what I'd been trained to do. Rebuild the homepage. Restructure the product page. Fight for a point of conversion rate, then another, then test the button.
It worked. Slowly. And it cost a fortune in time.
Then a client put one offer after checkout. Not a redesign, not a test, one offer, placed in the moment where the customer has already decided, already paid, and has no risk left to feel.
Their average order value went from $45 to $73. That one offer added about $16,000 a month.
I'd spent six years optimising the half of the transaction that fights you, and almost none on the half that doesn't.
The idea
A store that already converts needs one thing before it needs more traffic
A second sale that doesn't feel like one.
Not a popup. Not a bestseller shown to someone who just bought something unrelated. An offer that answers one question, why does this make sense right now, in a moment where the answer is obvious.
Get that wrong and the customer doesn't think "no thanks". They think "they're squeezing me", and that feeling walks to checkout with them.
Relevance beats discount. A relevant offer at 10% off outperforms a random one at 50%. Ninety stores, and it has never once gone the other way.
The MODEL
Three inputs. One gameplan.
1
You give it
Your store, your AOV, your best seller
Two rounds of questions. It reads your pages while you answer.
2
It returns
Five offers, in build order
Priced, placed and written for your actual products, not a template.
3
You get
The number each one should hit
So you can tell a winner from a loser in week one, not month three.
7-day refund • INSTAND ACCESS
What you walk away with
Everything in your Gameplan
Your five offers, in the order to build them
Product page bumps, below-cart cross-sells, free shipping threshold, cart ladder, post-purchase. Post-purchase first, it's the only one that can't hurt your checkout conversion.
Your free shipping threshold, as an actual number
Worked from your AOV, not a round figure somebody picked. Usually the biggest single lever in the store, and usually set wrong.
The copy for every offer
Headline, subline and button, written for your products. Paste and go.
The take rate to judge each one by
8–20% accept on post-purchase. 15–40% attach on a bump. Now you know whether it worked.
What not to run
The placements your store shouldn't touch yet, and why. Usually two of the five.
And the tool that builds them
The five offers take about twenty minutes to set up in Upsellr, 14 days free, no revenue share. You don't need it to use the Gameplan. You'll just be faster with it.
results
What happens when the second sale gets built
Same traffic. Same products. Different monetization architecture.
MOUNTAIN ICE
$45 → $73 AOV
A single post-purchase upsell using this exact framework added $16,000 in new monthly revenue, zero additional ad spend.
NYLOON
+50% AOV in 30 days
Same traffic. Same products. Different architecture. 50%+ AOV increase in the first 30 days after implementing the MOMENTUM Framework.
Auto accessories brand
$2,000,000 in upsell revenue
Under 12 months. 30%+ of total store revenue. An 8%+ sustained upsell take rate , all from the same framework.
7-day refund • Instant access
Built by Shopify experts at Skuology
A small team obsessed with one thing: helping Shopify merchants generate an additional $1 billion in revenue from stores they already have.
We distilled our best playbooks into the Invisible Second Sale Strategist so you can increase AOV this week, not "someday."
LaTesha
Cofounder • Growth & Development
I grew up in eCommerce at 16 — before Shopify existed, before easy merchant accounts. Back then they mailed you a credit card machine and you sold rare Air Jordans on eBay.
I generated my first 7 figures selling sneakers. Today I own stores ranging from 5 to 7 figures, and I build the software I always wished existed. The ISS Strategist is one of them.
Darjan Hren
Cofounder · CRO + Conversion Design
I grew up in eCommerce at 16 — before Shopify existed, before easy merchant accounts. Back then they mailed you a credit card machine and you sold rare Air Jordans on eBay.
The shift happened when I stopped optimizing for the first click and started monetizing what happens after the first yes.
The revenue is usually already there. Most stores just haven't gone looking for it yet.
Latesha & Darjan
Founders of Upsellr
Helped generate $100M+ in revenue across 80+ Shopify brands
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Regular price: $97
On this page: $9
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One-time · instant access · 7-day refund, no questions asked
Before you buy
Reasonable questions
How long does it actually take?
About ten minutes. Two rounds of questions, it asks about your store, reads your pages, asks two or three follow-ups, then writes the Gameplan. It isn't a form you fill in and it isn't instant, because a plan that doesn't know your products is worth nothing.
Do I need to be on Shopify Plus?
No. Checkout upsells are Plus-only, so if you're not on Plus the Gameplan simply won't recommend them, and it'll say so rather than quietly leaving a gap. Everything else works on any Shopify plan.
What if my store is too small for this?
If you're doing real orders, the post-purchase offer alone will earn its keep. If you're pre-launch or barely trading, don't buy it, you don't have enough orders to read the result, and I'd rather tell you that than take nine dollars.
Do I have to buy your app to use it?
No. The Gameplan tells you what to build and what to say; you can build it in whatever you already use. Upsellr is what I use and it's free for fourteen days, so it's the fastest route, but the plan is yours either way.
What's the refund policy?
Seven days, no questions. Email me and it's done. It's nine dollars, neither of us should be spending energy on this.
Before you buy
You'll know exactly which five offers to build, and in what order
Instant access · 7-day refund · Built on 90+ Shopify stores
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